NYC, SF & BOSTON, 2014 — After successfully bringing the Safari Flow service to market as a beta product, and proving that it was a service that we could grow into Safari Books Online's flagship offering, it was time to level up. Along with the transition from the old Safari Books Online to the new Safari Flow — now renamed to just 'Safari' — we decided that it was the right time to rethink the overall Safari brand.
Working with a branding consultant and an external graphic design studio, we went about articulating the company values and the brand promise, developing a new visual identity, and designing, developing, and launching a new corporate site.
Using the deliverables from our design studio as a starting point, we developed an internal style guide and pattern library. We used these resources to help us introduce the new brand across the company.
