NYC, 2011 — Open Road publishes thousands of books, providing unparalleled digital marketing and sales support to individual authors and publisher partners.
After building out the initial phase of the marketing platform, we wanted to rework the public-facing Open Road website to take advantage of the content we were generating behind the scenes.
We also wanted to have a site that would be easy to update and expand, as we started creating small, single-serve websites for seasonal sales, newsletters, and marketing campaigns.
I was charged with developing the information architecture for the site, as well as with transitioning the visual language of the existing site into a coherent design system that could be deployed across the new site.
Focusing on a responsive approach, I developed visual patterns and interaction modules for the site which were implemented by our external development team.
